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Clear thinking about the web.

Our insights on design, development, SEO and AI — written for business leaders, not for engineers.

Latest articles

AI chatbot built into a website, answering a visitor in conversation

AI and automation: what a business really stands to gain

Chatbot, smart forms, document extraction, recommendations… Here are the AI automations we build directly into your website, without relying on a third-party tool like Make or n8n — with concrete use cases to help you picture them.

7 August 20268 min read

Two screens side by side: a company's old website and its redesigned version

Design & branding

Website redesign: 5 signs it's time, and how to get yours right

An aging website costs more than you think: in lost customers, in credibility, in missed opportunities. Here's how to recognize when it's time to rethink everything — and run a redesign that truly pays off.

4 August 20269 min read

Development

Webflow or Next.js: which technology for your website?

Two excellent technologies, two opposite philosophies. One bets on your independence, the other on performance and the sovereignty of your data. Here's how to decide, without the jargon.

31 July 20268 min read

Website audience analytics dashboard displayed on a laptop

SEO

Local SEO in French-speaking Switzerland: the guide to getting found by your customers on Google

Your future customers are searching for you on Google before they even call. But they still have to find you. Here, jargon-free, is how search engine optimisation works for your business.

28 July 20269 min read

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